Stacy Ann Walls

Creative Brand Leader | Brand Strategist | Creative Director

I build distinctive brands from concept to scale—the kind that cut through noise, resonate deeply, and establish lasting market presence.

Over the past decade, I’ve led brand strategy and creative direction for veterinary enterprises during their most critical growth phases. I’ve launched brands from zero recognition to market leadership, developed comprehensive visual identity systems, and built the creative processes that enable teams to scale without sacrificing quality.

What I Do

Brand Strategy & Identity Development I create brands that work hard across every touchpoint. From positioning strategy and visual identity systems to messaging frameworks and brand guidelines, I build the foundation that lets brands grow consistently and distinctively. I’ve led complete brand identity development for new enterprises, established visual systems across multiple locations, and created brands that resonate with both B2B and consumer audiences simultaneously.

Creative Leadership & Direction I lead creative teams and direct external agencies through complex brand development. I’ve mentored designers, elevated design quality across organizations, and built scalable creative processes that balance brand consistency with the speed demands of startup environments. I translate business objectives into clear creative direction and ensure every piece of work strengthens brand perception.

Strategic Execution That Drives Results I launched two emergency and specialty veterinary centers within 12 months, taking both from zero brand recognition to market leadership in highly competitive markets. My launch events attracted 500+ community members each and generated $50K in earned media coverage. I’ve increased web traffic by 37%, grown educational program participation to 375+ professionals, and scaled conference attendance from 100 to 400+ attendees.

My Approach

I believe the best brands are built at the intersection of strategic clarity and creative excellence. I thrive in the messy early stages—where you’re defining who you are, what you stand for, and how you’ll show up in the world. I’m equally comfortable presenting to C-suite stakeholders, directing creative teams, or rolling up my sleeves to develop content myself.

I bring deep expertise in the veterinary industry, but my skills in brand strategy, visual identity development, and creative leadership translate across sectors. I understand how to build brands that serve multiple audiences, maintain credibility with professionals while connecting emotionally with consumers, and scale from startup to multi-location enterprise.

Career Highlights

Partner Veterinary Emergency & Specialty Center | Director of Storytelling | 2021-Present

Led complete brand identity and positioning strategy for new veterinary enterprise
Launched two emergency and specialty centers within 12 months, establishing market leadership in both locations
Developed comprehensive visual identity systems across all touchpoints—digital platforms, physical locations, signage, uniforms
Directed creative teams and external agencies through brand development
Established strategic partnerships that generated 15% of new client referrals

Compassion First Pet Hospitals | Senior Marketing Manager | 2019-2020

Led brand strategy and creative direction across five locations
Developed brand guidelines and systems enabling consistent execution across all marketing channels
Directed creative brief development for multi-location campaigns
Partnered with clinical specialists to create scientifically accurate, accessible marketing content

Bush Veterinary Neurology/Bush Advanced Veterinary Imaging | Senior Marketing Manager | 2011-2019

Conceptualized and implemented marketing strategy for multiple veterinary brands
Directed graphic designers and creative vendors across print, digital, and event platforms
Increased educational conference attendance from 100 to 400+ attendees within 3 years
Transformed live conference to virtual event, improving ROI for vendors and participants

Education & Credentials

AI Applications in Marketing Certificate | Indiana University, Kelley School of Business | 2025
Marketing in a Digital World Certificate | University of Illinois Urbana-Champaign | 2016
Bachelor of Science in Secondary English Education | Clarion University of Pennsylvania

Beyond Work

When I’m not building brands, I’m cheering on the black and gold (Steelers, Penguins, Pirates), dabbling in Interior Design, and spending time with my husband and son – most of this time is on a ballfield, somewhere in Maryland, every single weekend.